Yahoo search launches first campaign in market via CHEP
May 13, 2021 9:12
Yahoo Australia is bringing back the Yahoo Yodel for its latest campaign via CHE Proximity. The new omni-channel campaign is aimed at reminding Australians that they do have a choice in which search engine they use.
The ‘Yahoo Search for Change’ campaign encourages consumers to ‘Make a statement with your search’ and ‘Search for internet freedom’ in a series of different executions.
Verizon Media will soon be rebranded to Yahoo after a buyout of the business from Verizon by global private equity giant Apollo Global Management Inc. for US$5 billion (A$6.45 billion).
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