Bohemia Group names Jimmy Dau as national partnerships director mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The TVC campaign was developed for news.com.au by Bohemia Group, a subsidiary of M&C Saatchi.
News.com.au managing director, Richard Skimin, said: “Our previous consumer campaign, the news in colour, was really successful for the brand and ran for almost six years celebrating the breadth of news.com.au’s content.”
The website closed out 2020 in third place in Nielsen’s digital content ratings, with a unique audience of 10.4 million, just edged out by nine.com.au with 10.6 million.
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“With the launch of our new campaign today, the goal is to shift the focus from us to our audiences. We don’t just want to show what we offer, but rather we want to capture the role that news.com.au can play in our readers’ lives,” continued Skimin.
Advertisers reel in the wake of Facebook’s news ban, but hold out hope the impact will be minimal
With Facebook exercising its nuclear option for Australia s news, M&C Saatchi s Emma Parsons and Chloe Schneider examine the fallout.
February 23, 2021 1:30
by EMMA PARSONS AND CHLOE SCHNEIDER
On Thursday morning Australia woke up to a shock, but not a surprise. A Facebook feed devoid of news content, Instagram and Twitter abuzz with the fallout, and media professionals scrambling to figure out the impact this may have, now and in the future.
The truth is, we’ve been observing smoke signals, like Facebook shifting their focus back to friends, family and community connections, since last year. Engineers started figuring out how to effectively sweep news off the platform back in September, and Facebook warned only a month ago they were considering this move if the legislation passed. Despite the signs and warning, we were blindsided, as few expected this bold move to actually be
Bohemia has been hired to help the business expand across Australia.
Chemist 2 U, an on-demand prescription and over the counter medicine delivery service, launched in Brisbane in 2020 as a pilot market. Purchases are able to be made via an app or through its website.
Chemist 2 U’s Matthew Cullen, said: “Chemist 2 U is the next revolution in healthcare, transforming how Australians access their medicines and pharmacy supplies, by bringing same day delivery straight to their door. We’re looking forward to working with Bohemia on this pivotal stage in our national expansion.”
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Chemist 2 U’s ads will be placed in GP and hospital waiting areas and on health website myDr.com.au. Chemist 2 U is owned by Tonic Media Network which own a vast array of media assets across health locations.