The Chicago soccer team is asking for fans feedback on their rebranding
Published January 8, 2021 •
Updated on January 8, 2021 at 4:59 pm
Chicago Fire Football Club officials announced the soccer team will introduce a new crest and visual identity for the 2022 season.
Chicago Fire Owner Joe Mansueto shared the plan in an open letter Friday, according to a release, telling fans they will be involved in the team s upcoming project.
“Exactly one year ago today, I told our fans if the existing badge wasn’t working for them that we’d fix it - and that’s what we are going to do,” said Mansueto. “Fans have made their voices heard over the past year and now we’ll undergo a fan-focused process to create an identity that will stand for all Chicago for decades to come.”