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Charli and Dixie D Amelio Made a Mattress With Simmons

Charli and Dixie D Amelio Made a Mattress With Simmons
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The D Amelio sisters next TikTok brand act? A deal with mattress brand Simmons for a product line and huge social media push

The brand researched Gen Z habits and found that beyond sleep, 47% of Gen Zers are more likely to do activities like eating or playing with children on a mattress. Simmons also found that Gen Zers are more likely to buy a mattress that costs less than $1,000, and are more likely to look for recommendations with 42% wanting a simple buying process and 15% intrigued by ads.     “We spend more time than ever in our beds, which is why we wanted to help make sure that this mattress was created for more than just sleeping and dreaming,” Charli D’Amelio said in a statement. “Our beds are the new offices for our generation, where we check messages in the morning, where we listen to music and podcasts, where we stay up late FaceTiming with our friends, scroll aimlessly on social media to get inspired and most importantly, it’s where we look forward to going after a busy day.”

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