The millions of pounds raised by Captain Sir Tom Moore have reached the length and breadth of the UK – and his legacy will be felt for years, according to the national charity caring for the NHS.
The Second World War veteran – hailed as a “one-off” – raised £33 million after vowing to walk 100 laps of his garden before his 100th birthday in April 2020.
The cash went to the NHS Charities Together Covid-19 appeal, with funds providing bereavement support and helping isolated patients in hospital stay connected to family and friends through technology.
The charity has also been able to support the emotional and practical needs of staff, through counselling programmes and helplines, so that they can focus on their work at a time of immense pressure.
NHS charities will be “forever grateful” for Captain Sir Tom Moore’s achievements and his legacy will last for years, the head of the national charity caring for the health service has said.
The Second World War veteran raised £33 million after vowing to walk 100 laps of his garden before his 100th birthday in April 2020.
The cash went to the NHS Charities Together Covid-19 appeal, with funds providing bereavement support and helping isolated patients in hospital stay connected to family and friends through technology.
Ellie Orton, chief executive of NHS Charities Together, praised Sir Tom’s “phenomenal and unbelievable” fundraising as she paid tribute to him.
NHS charities will be “forever grateful” for Captain Sir Tom Moore’s achievements and his legacy will last for years, the head of the national charity caring for the health service has said.
The Second World War veteran raised £33 million after vowing to walk 100 laps of his garden before his 100th birthday in April 2020.
The cash went to the NHS Charities Together Covid-19 appeal, with funds providing bereavement support and helping isolated patients in hospital stay connected to family and friends through technology.
Ellie Orton, chief executive of NHS Charities Together, praised Sir Tom’s “phenomenal and unbelievable” fundraising as she paid tribute to him.
Pivoting to PPE
The fashion industry showed its resourcefulness by switching production to create PPE in support of the NHS and UK care homes during the first lockdown. Mulberry’s Somerset factory produced more than 17,000 gowns, while Derbyshire supplier David Nieper (above) created 40,000 garments.
Reiss donated 6,000 metres of fabric in total to both the Emma Willis Style for Surgeons initiative, which was set up to produce scrubs for the NHS, and the Emergency Designer Network, which was established in April by emerging London-based designers Cozette McCreery, Holly Fulton, Bethany Williams and Phoebe English.
Driving donations
Many brands devised clever ways to raise funds to support both the NHS and charities supporting those impacted by the pandemic. Among them, Ted Baker launched the digital pop-up shop, Ted’s Bazaar, with all profits from the sale of merchandise (pictured above) going to charities including Magic Breakfast, which provides meals for school children in
John Lewis Give a Little Love campaign aims to raise £4m for two charities this Christmas
Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
It’s the most wonderful time of the year again, but this year is set to be a little different. After what has been a challenging time for everyone, many brands have shied away from their usual festive offerings, opting instead to work alongside charities in the hope of raising funds for valuable causes.
With spots from the likes of The Body Shop, John Lewis, Papa John’s and more, you can scroll down to see a selection of this year’s ads that are looking to do some good.