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A significant shift in the platform s monetisation approach : YouTube launches Affiliate Hub | News

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

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Keeping Technology at the Centre of Partnerships - Q&A with Rakuten s Ceres Cueva

Keeping Technology at the Centre of Partnerships - Q&A with Rakuten s Ceres Cueva
performancein.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from performancein.com Daily Mail and Mail on Sunday newspapers.

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Four Views on Retail, Ecommerce Entering 2021 - Multichannel Merchant

Four Views on Retail, Ecommerce Entering 2021 December 21, 2020 You may have read somewhere that 2020 was an extremely disruptive year in every aspect of the retail industry. Ecommerce, already on a rapid trajectory, took off into the stratosphere from March on as consumer flocked online while stores closed or accepted limited visitors, and shoppers feared the spread of the pandemic. This led to major supply chain issues front to back, as well as overburdened transportation networks and companies struggling to keep up with demand. Forward-looking companies managed to address inventory management issues via previous investments. Even though certain categories saw massive surges in 2020, there were a number of notable challenges as COVID-19 forced already struggling retailers to close more stores and/or file bankruptcy.

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