It was a recipe for lower prices. Yet this year s average bottle price of $227 was the highest in several years: below the peak of $286 reached in 2015, but a step up on the $215 average raised in mid-February 2020 when the pandemic wasn t yet on anyone s minds.
Moreover, while 140 of the 149 lots were sold domestically, the two most expensive lots, and three of the top six, were bought by UK merchants. We were blown away. It was just such an incredible day, said Teresa Wall, Napa Valley Vintners senior director of marketing communications.
Also, that $227 is an average wholesale price. The 11,760 bottles of wine auctioned off Saturday will have bigger price tags when they are released to the general public.
Seeding covercrop at Corison Winery / Photo courtesy Corison Winery
In wine, sustainability is often mentioned alongside terms like organic and biodynamic. But sustainability is its own entity. It doesn’t just involve environmental protections; it also incorporates economic viability and social impact.
That last part is often overlooked, but it can go hand-in-hand with commercial success. By incorporating social impact into their initiatives, wineries across the country do well while also doing good.
“Taking care of others is a ripple effect. It goes out in the universe and eventually comes back.”
Cathy Corison, Corison Winery
Napa’sCorison Winery is celebrating its 34th vintage, and for more than 20 of those, Cathy Corison, its winemaker and founding partner, has farmed Kronos Vineyard sustainably, planting cover crops and composting. She’s installed fixtures to maximize temperature control in her barn, and made solar panels the winery’s primary energy source.
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