Paul Baverstock has lived an extraordinary life. Now, faced with his greatest challenge, he is looking to help change people’s lives. Ann Chadwick reports.
Should personal health information be tethered to rewards and leveraged for advertising purposes?
In October, Loblaw Cos. Ltd. unveiled a mobile application that refers shoppers to health services and ties loyalty points to wellness behaviours. Developed in a partnership with digital startup League, the app merges digital health technologies with an established loyalty program – PC Optimum, which has about 18 million users. It’s now available in British Columbia, Alberta and Ontario after initially launching in Atlantic Canada.
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People who choose to engage with PC Health’s new mobile app are rewarded with modest incentives in the form of PC Optimum points, such as 1,000 points (worth $1) for a “health and well-being reset,” 750 points (75 cents) for a three-week “mental well-being program” or 750 points for a program to “kick-start your fitness routine.” There is also a PC Health Shop that offers personalized products and servic
TMCnet News
Optimity 2020 COVID-19 Vaccine Survey Finds That 59% of Canadians are Concerned About Side Effects from the Vaccine
[December 30, 2020]
Optimity 2020 COVID-19 Vaccine Survey Finds That 59% of Canadians are Concerned About Side Effects from the Vaccine
Optimity Inc., a mission-driven technology company focused on improving population health, today unveiled results from the 2020 COVID-19 Vaccine Survey of Optimity app users. The survey was completed by 30,054 Canadian Optimity users across Canada to uncover insights on COVID-19 vaccine knowledge, views on COVID-19 vaccine manufacturer, as well as attitudes and behaviours around receiving the COVID-19 vaccination.
The Optimity 2020 COVID-19 Vaccine Survey was completed by 30,054 Optimity users across Canada to uncover insights on COVID-19 vaccine knowledge, views on COVID-19 vaccine manufacturer, as well as attitudes and behaviours around receiving the COVID-19 vaccination. (Photo: Business Wire)
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