David i am david tweed. This is bloomberg turnaround. To see how they put the frosted back in carlsberg. David when he arrived in carlsberg in 2015 he found a company demoralized by bad investment in the russian market that had forced them to stand on the sideline of a wave of brewing industry consolidation. What is special about the carlsberg turnaround is how it triggered the turnaround by returning the company to its original service the founder set out, and engaging the workforce. When i think back to 2015, i suppose what was different about carlsberg, we did not have clarity on the way forward. We looked to competitors and the consolidation that was happening. And there was concern. David i wanted to ask, how do you deal with these issues at once . And hadt them together a 70 year program, the start of a journey. We realized ourselves that we did not have the money. We said we can do two things, create the future for ourselves. Askd reluctant to shareholders for funds, they cut co
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