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Kia s preparing a refreshed Carnival with a front fascia inspired by the coming EV9 SUV. It s also supposed to get the Sorento s hybrid powertrain.
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31 December 2020 12:11 pm / 19 comments
Kia’s new identity has been a long time coming. The company’s revamped logo made its first appearance on the Imagine concept in Geneva last year, and since then it has been seen in patent images and spyshots of future models. We now know that the South Korean carmaker will also change its slogan to “Movement that Inspires” to go with the rebranding.
Korean Car Blog discovered the logo and tagline, which had surfaced on the Korean Intellectual Property Rights Information Service (KIPRIS) website earlier this month. The new branding ditches the oval outline that has been a hallmark of the company since 1994, while the Kia script has been stylised and uses vertical and diagonal lines exclusively.
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