Greenlight s Kansas City location on East Bannister Road.
Greenlight Dispensary advertises 16 medical marijuana locations across Missouri, from Cape Girardeau to Kansas City, and all points in between.
Justice Grown, a Pennsylvania-based company, has ties to 14 dispensaries in Missouri.
Yet Missouri’s constitution prohibits the state from granting more than five dispensary licenses to any single entity or individual. The goal was to avoid a medical marijuana monopoly that could drive up costs to patients.
Do the Greenlight and Justice Grown connections violate Missouri law? Is everything above board? Or did they successfully snake through legal loopholes that hinge on the definition of “ownership” and “control”?
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Long before the television drama
Mad Men gave us the fictional Don Draper, there was real-life legend David Ogilvy, who bestrode midcentury Madison Avenue as an advertising god. Suave ad genius Draper is loosely based on Ogilvy.
In his iconic 1963 book Confessions of an Advertising Man, Ogilvy penned a line that became famous: “The consumer is not a moron. She’s your wife.”
Which brings me to the marijuana industry. To borrow Ogilvy’s dictum, the pot consumer is not a moron. She’s your wife.
Women are the fastest-growing demographic segment of marijuana users. The Cannabis Consumers Coalition recently reported that women now use cannabis more than men, with 53% having tried it compared to just 42% of men. These women increasingly skew toward affluence and 30-plus years of age.