KLKN-TV
A locally owned Lincoln restaurant is jumping in on the new era in college sports.
July 15, 2021 9:48 pm
Muchacho s
LINCOLN, Neb. (KLKN) – Just last month, the NCAA cleared the way for college athletes to cash in on their name, image and likeness. Big names like
Runza jumped on board to pay some student athletes to brand their business, including one local Lincoln restaurant.
Muchachos, near 11th and K streets, will now be paying some student athletes to represent their brand on Instagram and Twitter, one taco at a time.
“We have seen a lot of athletes come in here just to eat and they have been so supportive of us through everything and we wanted to kind of give back to them, now that we can,” Nick Maestas, the owner of Muchachos said.