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New research has found crowdfunding entrepreneurs should follow a number of steps to generate trust with investors in order to realise the full potential of crowdfunding.

United statesSouth australiaJinjing liuZhijing zhuSteven luiProfessor at nottingham university business school chinaBusiness school associate professor steven luiBusiness schoolSchool of managementAssociate professorAssociate professor steven luiUnited kingdomNorth americaAssistant professorNottingham university business school chinaAsia pacific journal