Assessments of Web-to-print (W2P) solutions usually emphasize what happens on the customer’s end, and that’s as it should be. The solutions exist, after all, to make it easier for buyers of print to do business with providers. But, as they gain greater experience with online order intake, printers are realizing that it’s just as important to count the blessings that W2P brings to them.
It doesn’t necessarily take a large volume of online transactions to make the provider-side benefits plain. Dhara Taheripour, who heads the new business development team at Calitho in Concord, Calif., says jobs originating via W2P account for only about 5% of the company’s current sales. But, he points out that W2P job onboarding is what validates taking on this work in the first place.