A Shanghai socialite group was put on blast in October after blogger Li Zhonger (李中二) wrote an article on WeChat exposing the frugal fashionistas. Li Zhonger was first intrigued by a poster on WeChat which advertised the group as a place to talk about luxury goods with wealthy women, influencers and befriend financial elites. The blogger paid the RMB500 membership fee and after a month in the chat, they realized that it, in fact, was a “high-end version of Pinduoduo” (referred to as the Chinese version of Groupon). While we have nothing against a good deal or splitting costs, group members would split the price of a two-person room at the Bulgari Hotel Shanghai with up to 40 people. Each person would then pay around RMB125 to go upstairs, take a picture and geotag the location.