The appointment became effective January 1st, 2021.
Bruno succeeds Anders Einarsson, who will assume regional responsibilities within the Promasidor Group.
According to a statement issued by the company in Lagos, copy of which was made available to THISDAY, Bruno joined Promasidor from PepsiCo, where he was Senior Director, Food Categories Sub-Saharan Africa.
Prior to that, he was Senior Commercial Director for PepsiCo South Africa.
Before moving to Africa, Bruno was Marketing Director for PepsiCo UK Beverages and GM for PLI Western Europe (Pepsi Lipton International is a PepsiCo Unilever JV).
A strategic business leader with deep operating expertise in driving revenue and profit growth, Bruno has the record of proven success in consumer and customer focused businesses across developed (Europe) and developing (Africa) markets. He also has passion to grow people and inspire them towards excellence.