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Car dealership sites are set to undergo a major transformation over the next decade.
As customers are increasingly turning to (and are able to) complete more of their purchase journey online, there will be less need for face-to-face interaction with sales and reception staff.
Yet, they will still have to take their cars in for servicing and repairs, particularly with the advent of electric vehicles (EVs) where specialist diagnostics and equipment are required.
“From a servicing perspective, dealers will still need to offer all that kind of high-tech stuff,” says Tim Smith, chief commercial officer at GForces.
“And the big service centres continue to be built out of town on lower-cost land, especially for multi-franchise operations.”