16 Nov 2020
To celebrate World Kindness Day last Friday, Tourism New Zealand rebranded itself for 24 hours and dedicated its social media accounts to celebrating kindness.
The destination marketing brand changed its social names from 100 per cent Pure New Zealand to 100 per cent Pure Kindness and shared only good news stories that show kind-heartedness around the world.
The brand flooded its Twitter account with loads of stories celebrating heartwarming acts of kindness around the world.
The posts highlighted everything from a man offering his digger for free after floods devastated Northland, to a motorcycle driver stopping traffic to allow a mother duck and her babies to cross the road.