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How SPO is driving ad tech s decarbonization push

“Sustainability” is one of the latest buzzwords in ad tech with it driving many of the public talking points on the contemporary conferences circuit as…

Brian okelleyBriano kelleyReaking news

Media s Green Dream of Decarbonization Hits Roadblocks

Measurement challenges, lack of standards make implementation elusive.

Brian okelleyCannes lions international festival of creativityBriano kelleyCannes lions international festival

New report reveals the size of the advertising industry s carbon emissions Prolific North

Programmatic advertising generates 215,000 tonnes of carbon emissions every month, according to a new report.

United kingdomUnited statesBrian okelleySustainable advertising reportBriano kelleyEffective attention

John Battelle s Search Blog Behind the Banner, A Visualization of the Adtech Ecosystem

I'm very proud to announce "Behind the Banner", a visualization I've been producing with Jer Thorp and his team from The Office for Creative Research, underwritten by Adobe as part of the upcoming CM Summit next week. You can read more about it in this release, but the real story of this project starts with…

Brian okelleyAnn lewnesTerry kawajaNed brodyWalter knappOffice for creative researchJer thorpCreative researchJared cookBill demasBriano kelley

LiveRamp (RAMP) Announces Brian O Kelley Joins Board of Directors

LiveRamp (RAMP) Announces Brian O Kelley Joins Board of Directors
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New yorkUnited statesBrian okelleyScott howePrinceton universityBriano kelleyChief technology officerBright mediaSilicon alley

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