Hi there, everyone. Im j. J. Ramberg, and welcome to your business. The show that champions entrepreneurship and gives you tips and advice to help your Small Business grow. Selling a product or a service that you created, one thats your baby, can be easy, because it comes straight from your heart. Getting other people to sell it with as much passion, well, thats a big ask. Today we introduce you to the company laloop and its founder Elizabeth Monroe who had to learn the trick to hiring good sales reps. When liz whether first started her company laloop in 2000, she did all the el issing herself. We were et kraing a category, and the only person who could explain that and convince retailers of that was me. Laloop takes functional products and makes them stylish. Its signature product is this necklace which doubles as a glasses holder. Elizabeth created it after losing her fifth pair of sunglasses in a year when she went to a fancy madison avenue store to find an accessory to help her, al
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