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Australian programmatic ads the second most polluting globally: Scope3

Australian programmatic ads the second most polluting globally: Scope3
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United kingdomGreat britainBrian okelleyAnne coghlanSustainable advertising

Programmatic generates 215,000 metric tons of carbon emissions a month

Programmatic generates 215,000 metric tons of carbon emissions a month
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

United kingdomUnited statesBrian okelleyMichal pechAnne coghlan

John Battelle s Search Blog Behind the Banner, A Visualization of the Adtech Ecosystem

I'm very proud to announce "Behind the Banner", a visualization I've been producing with Jer Thorp and his team from The Office for Creative Research, underwritten by Adobe as part of the upcoming CM Summit next week. You can read more about it in this release, but the real story of this project starts with…

Brian okelleyAnn lewnesTerry kawajaNed brodyWalter knappOffice for creative researchJer thorpCreative researchJared cookBill demasBriano kelley

At SXSW, Tech Bros Try To Save the World From Climate Change

Mushroom meat, plastic-eating enzymes, the Shell House: A technology conference known for new toys feel guilty, goes green.

United statesUniversity of texasPacific oceanJason buschBrian okelleyClifford antoneHal alperJay crottsKristen kishOlusola dosunmuDuncan meiselSilicon valley bankCheesecake factoryPacific ocean energyNational geographicShell oil

MediaMath s Rise and Fall: Unicorn Startup Left Some Investors With Nothing

MediaMath was fated for greatness as a unicorn startup. But the adtech firm's billion-dollar exit never happened. Early investors were left with nothing.

United statesWorld trade centerSingapore generalSpring lakeBrian okelleyJoe zawadzkiZach rodgersTerence kawajaMichelangelo davidNeil nguyenGurney montaukJeff greenAppnexu okelleyAkamai technologiesGoldman sachsSingapore telecommunications