4 Steps Marketers Can Take to Promote Digital Media Assurance and Improve ROI
January 29, 2021
When buying programmatic media, it can be hard to tell if your ads are reaching real humans. The opacity inherent in the ecosystem has made it easy for bad actors to enter the buying process and siphon away ad spend, which exposes campaigns to fraud and leads to reduced ROI for advertisers.
Chris Black, senior vice president of strategy for Zenith, put it simply: “It’s important to make sure real people are seeing your ads.”
But what can media buyers do to make that happen? Here are four steps marketers can take to promote greater media transparency and achieve better marketing outcomes:
AAM’s Digital Assurance Acceleration Program: A Complimentary Audit Solution
December 3, 2020
The AAM Digital Publisher Audit is a third-party audit solution that identifies publishers who have taken steps to create quality platforms by delivering human audiences. The audit focuses on verifying traffic sources by analyzing a publisher’s business operations, traffic sourcing policies and continuously monitoring website traffic. The Association of National Advertisers recognizes the audit as a major step toward providing assurances at the publisher level.
We recognize that both buyers and sellers are facing unique challenges this year. Our mission is to help buyers buy and sellers sell, and we believe in the audit’s ability to help in challenging times. Today AAM launched the Digital Assurance Acceleration Program to offer Digital Publisher Audits at no charge to AAM publisher clients through 2021. The program was designed with the goal of rapidly growing the universe