July 13 2021, 9:42 am | BY Ricki Green | 4 Comments
A new campaign created by Thinkerbell for Guide Dogs Australia aims to dispel misconceptions that the organisation only provides services related to its much-loved namesake, and encourage people with low vision or blindness to seek support from the charity’s wide range of services much sooner.
The ‘more than just guide dogs’ campaign aims to speak directly to Guide Dogs’ prospective client base through a video with executions that are accessible and tailored specifically to people with low vision or blindness.
The campaign was developed in collaboration with a range of specialists including Guide Dogs practitioners and people with low vision or blindness, and features the singular message, ‘More than just guide dogs.’ animated on screen to change in size, position and colour to account for some of the most common vision conditions. These include blurred vision, tunnel vision, peripheral vision, patchy blind
Australia
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