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Cord-cutting, measurement and fraud: DoubleVerify and Channel 4 on CTV s biggest trends for marketers

Promoted from DoubleVerify How to get the most from your connected TV buys in 2021 Any marketer predicting CTV’s rise as a media power prior to 2020 will be feeling vindication as our lockdown behaviours propelled habits towards digital content on the big screen. To understand what this means for marketers in 2021, DoubleVerify and Channel 4 spoke to The Drum about the most important trends coming ahead. DoubleVerify s managing director, Europe, Tanzil Bukhari, and Channel 4 head of digital and partnership innovation, Jonathan Lewis, spoke to The Drum’s trends editor, Rebecca Stewart as part of The Drum’s Predictions event. They identified measurement and ad fraud as two key challenges that they predicted the industry would make significant improvements this year, helping to push CTV closer to being one of the critical

United kingdomTanzil bukhariJonathan lewisRebecca stewartGreat british bake offDigital advertisingDigital marketingAudience extensionBrand safetyBrand suitabilityஒன்றுபட்டது கிஂக்டம்தான்சில் புகாரிஜொனாதன் லெவிஸ்ரிபேக்க ஸ்டீவர்ட்நன்று பிரிட்டிஷ் சுட்டுக்கொள்ள ஆஃப்டிஜிட்டல் சந்தைப்படுத்தல்

The New Humanitarian | Brand safety , corporate values, and the news

Your browser does not support the audio element. GENEVA Hard news about humanitarian and social issues is being treated as toxic by overzealous ad technology, undermining corporate social responsibility and effectively punishing publishers for reporting on international crises, researchers say. Take the winning of the Nobel Peace Prize in 2020. This was big news for the World Food Programme, but ad technology scanning for gloomy keywords like “famine” and “conflict” meant that big advertisers shied away from it on major media sites: An upbeat NBC article about WFP’s win was boycotted automatically by dozens of advertisers. This is just one example revealed by new research on the hidden rules of ad tech. By examining the code of public web pages, analyst Krzysztof Franaszek has compiled hundreds of previously unseen “blocklists” connected to advertisers, containing some 7,000 distinct words and phrases – evidence of what critics say is excessive caution about “br

New yorkUnited statesJoe baroneKrzysztof franaszekKyle levineClaire atkinNick kristofareKate wrightSeth eisenWilliam carter willcarterInteractive advertising bureauWorld health organizationUniversity of edinburghAdvertising bureauNew york timesWorld food programme

Channel Factory Launches YouTube Brand Suitability Guide

Share: BEVERLY HILLS, CA – Channel Factory, the global brand suitability and ad performance platform for YouTube has launched their guide to Brand Suitability on YouTube. “As more brands look to operate in a digital video realm while balancing safety, suitability, and contextual targeting, they’re increasingly turning to companies like Channel Factory to help them navigate platforms like YouTube and ensure they are running in the right environment and with the right context,” said Tony Chen.” In an effort to help clarify what brand suitability means and why it is important to brands, Channel Factory created an easy to understand and implement guide to brand safety and brand suitability. This guide offers real tips on what to consider in order to ensure your campaigns run against brand suitable and contextually aligned content. The guide also explains the types of data inputs our proprietary software, ViewIQ, uses to understand the suitability of content on YouTube su

Beverly hillsUnited statesHong kongUnited kingdomLos angelesTony chenLauren douglassCompany nameChannel factoryBrand suitabilityபெவர்லி மலைகள்ஒன்றுபட்டது மாநிலங்களில்ஹாங் காங்ஒன்றுபட்டது கிஂக்டம்லாஸ் ஏஞ்சல்ஸ்டோனி சென்

Discover Everything About Brand Suitability - Market Business News

Discover Everything About Brand Suitability - Market Business News
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