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How Havas Media HK and Oracle are using contextual intelligence to drive cookie-less advertising at scale

Digital and programmatic advertising is at an inflexion point, with the industry striving for privacy-first, brand-suitable advertising that still delivers efficiency and scale. Oracle and Havas Media have been working together to use Oracle’s Contextual Intelligence, part of Oracle Advertising Solutions to do just this for brands, earning a Markie Award finalist spot along the way.

Hong kongBerkshire hathawayHead of business development for hong kongOracle advertisingHavas mediaContextual intelligenceSuki ngaiBusiness developmentBrand suitabilityWarren buffetMarkies awards

How Havas and Oracle are using contextual intelligence to drive cookie-less advertising at scale

Digital and programmatic advertising is at an inflexion point, with the industry striving for privacy-first, brand-suitable advertising that still delivers efficiency and scale. Oracle and Havas Media have been working together to use Oracle’s Contextual Intelligence, part of Oracle Advertising Solutions to do just this for brands, earning a Markie Award finalist spot along the way.

Hong kongBerkshire hathawayHead of business development for hong kongOracle advertisingHavas mediaContextual intelligenceSuki ngaiBusiness developmentBrand suitabilityWarren buffetMarkies awards

Tremor International Taps DoubleVerify for Authentic Brand Suitability

Tremor International integrates the most advanced brand safety, suitability, and fraud solution available in the market to support advertiser campaign performance across devices, including CTV DoubleVerify

United statesCity ofUnited kingdomSteven woolwayChris hariharNews corpTremor internationalLondon stock exchangeBusiness development at doubleverifyPartnerships data operations at tremor internationalAuthentic brand suitabilityTremor videoBusiness developmentBrand suitabilityAuthentic brandJessica la rosa

Sublime Reinforces its Analysis and Contextual Semantic Targeting Capabilities with Sirdata

Sublime Reinforces its Analysis and Contextual Semantic Targeting Capabilities with Sirdata
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United kingdomAndrew buckmanNaima contonAzerion groupBrand suitabilitySemantic intelligenceNatural language processingBrand safety

DoubleVerify lance un standard de brand safety

DoubleVerify (DV), plateforme qui permet d’analyser et de mesurer la qualité et l’efficacité des campagnes média digitales, a annoncé de nouvelles améliorations de sa solution de brand safety et de brand suitability. Avec la mise à dispositon du « standard Brand Safety Floor activable en un clic » …

Yale cohenBrand safety floorBrand thirdBrand suitabilityBrand suitability thirdFunctions of brandMass mediaGlobal digitalPublicis mass media