The Lanham Act reads as follows:No trademark by which the goods of the applicant may be distinguished from the goods of others shall be refused registration on the principal register on account of its nature unless it (a) Consists of or comprises immoral, deceptive, or scandalous matter; or matter which may
List Of The DuPont FactorsThe 13 criteria that make up the DuPont factors are:1. Similarity or dissimilarity of marks: This factor considers how similar the two trademarks look, sound, and feel in appearance, sound, connotation, and commercial impression.2. Nature of the goods and services: The USPTO compares the products or
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How Do You Trademark a Band Name? To trademark a band name, logo, or slogan, you need to apply to the U.S. Patent and Trademark Office. Learn about how here. Briefly, these are the three steps to trademark a band name:1. Research: Conduct thorough research to ensure that your desired band
Evolution Beyond Traveler’s ChequesOver the years, the “Don’t Leave Home Without Them” slogan evolved into “Don’t Leave Home Without it” to promote the American Express credit card. This slight shift in wording broadened the slogan’s application, allowing it to cover traveler’s cheques and charge card services.Although Malden was the brand’s