In his first interview after resigning from the company in June, which was then called Twitter, AJ Brown said helping advertisers understand the shift in the policy was tough. "Helping people wrap their minds around the concept that violating a policy would no longer result in the removal of whatever was violating the policy, was a difficult message to communicate to people," he said.
Exclusive: Musk-owned X's content moderation shift complicated effort to win back brands -former exec reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.
X's new content moderation policy makes it challenging to convince brands that the Elon Musk-owned social media platform is safe for ads, according to the company's former head of brand safety and ad quality.
Former executive states Musk's X content moderation shift hampered brand trust revival financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.