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Josh Norris Champions Influencer Marketing in B2B Go-to-Market Strategy

Josh Norris Champions Influencer Marketing in B2B Go-to-Market Strategy
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Kantar Insights Promotes in Singapore and Malaysia - Daily Research News Online

Kantar Insights Promotes in Singapore and Malaysia - Daily Research News Online
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APPLE REGAINS WORLD S MOST VALUABLE BRAND STATUS

SINGAPORE, June 15, 2022 /PRNewswire/ Apple sits on top of theKantar BrandZMost Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With a brand value of $947.1bn, Apple stands out for its high degree of differentiation and continued diversificationacross its hardware, software and services portfolio. Google moves up to second place and is one of the fastest risers in the ranking, increasing its brand value by 79% to $819.6bn. Google's suite of work and productivity apps have made it an essential part of consumers' lives worldwide. The combined value of the world's Top 100 most valuable brands has increased by 23% to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating anunsettled global economy. Thirty-seven brands improved their ranking this year. In 2022, over three quarters of brand value originated from US companies. Media & Entertainment, Business Solutions & Technology Provi

Will the easing of lockdown herald a summer of seltzer?

This content is provided by Budweiser Brewing Group UK&I2021-04-27T08:23:00+01:00 There’s nothing worse than feeling like you’ve missed out. With the seltzer category soaring, retailers will want to make sure they get in on the act, as Budweiser Brewing Group UK&I argues. Well-established in the US, where the category garnered $4bn in sales in 2020 1, seltzers are making waves this side of the Atlantic. The alcoholic sparkling beverage hit £5.8m in sales last year, as retailers began to wake up to the opportunity the growing category brings 2. Demonstrating the growth potential over the coming years, this sales figure is forecast to rise to £600m by 2025, putting it on par with the ready-to-drink category

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