Cyber attack dents Optus brand value while Telstra thrives: report mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Brand Finance report: Australia's top brands jump in value by 15% to $194 billion – Campaign Brief campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
The Optus and Medibank cyberattacks affected more than the customers - negative sentiment can wipe billions in value from a company’s intangible brand assets.