IlluminatiX - the Media and PR Cell of XIM held its 8th edition of the Annual Media Conclave, Communiqué \'21, on the 10th of October 2021, themed \'Domino Effect PR: Communication in the Hands of the Masses.” Communiqué was kickstarted with a brief introduction of the theme. The launch video was played, which gave a glimpse of the entire theme and set the direction for the conclave. The first speaker was Dr. Samir Kapur, Director at Adfactors PR. He spoke about what PR means in the modern world and how technology has helped revolutionize PR. Further, he put forth his ideas
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