Sustainable Beef Pt 3 I’m Bob Larson. The beef industry wants to tell its story, the REAL story about all the great things they’ve been doing over the past several decades to improve the way beef is produced and to clear up the false information being pushed in the media.
The fact the U.S. is producing 60% more beef with 60% fewer head of cattle, Cattlemen’s Beef Board Chair Jared Brackett says is only part of the story …
BRACKETT … “Well, it’s not just more production it’s better product. I mean, it you look at what that product was 50 years ago compared to what that product is today, it’s a higher percentage of choice and prime, it’s less select. It’s just a better product all the way around and that’s what our consumers are demanding.”
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