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Lime added to Pepsi Max portfolio Print
26th May 2021
Pepsi Max is adding a Lime flavour to its portfolio, in a move designed to help retailers continue to capitalise on the “growing popularity” of flavoured cola.
The flavour will be exclusively available to Londis, One Stop, Premier and Budgens stores from Booker Wholesale from early June, before rolling out further in late August.
It will be available in two-litre bottles, 1.25-litre bottles, eight can multi-packs and 24 can multi-packs.
Cola is the number one segment within the soft drinks category, the brand said, with flavoured colas growing ahead of other segments – up 6.5% versus last year.
Budgens brand director, Mike Baker, is to leave Booker after six years. Baker will retire from the business at the end of May. Stewart Fenn will now head
Clearly Drinks unveils canned water range Print
Clearly Drinks is set to launch two canned water formats under its Northumbria Spring brand.
The range will be available in both still and sparkling variants in 6x330ml and 12x330ml multi-packs from Booker Wholesale, retailing at 79p and £3 respectively.
The company said the packs offer a more sustainable alternative to glass and plastic bottles, made with “innovative” technology to “keep it tasting fresh from the first to the very last sip”.clearly drinksnorthumbria springsoft drinkswater 2021-04-27
South Tyneside shopkeeper scoops national award for his acts of kindness during pandemic
Tahir Ali, who owns the Scotch Estate Premier Top Shop, in Jarrow, with his brother Taz Ali, received the Spirit of the Community Award at the Asian Trader Awards
Tahir Ali, who owns the Scotch Estate Premier Top Shop, in Jarrow, received the Spirit of the Community Award at the Asian Trader Awards for his efforts to support his community during lockdown. Pictured with local resident Jennifer Dadswell on her birthday and barbershop owner Ashley Hall (Image: handout)
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