The online bullying of Uttar Pradesh Class 10 topper Prachi Nigam for her facial hair sparked widespread condemnation. Bombay Shaving Company tried to show support for Prachi through an advertisement, but the ad s content backfired, leading to further criticism. The ad, which included a message of encouragement for Prachi, was criticized for its closing statement, "We hope you never get bullied into using our razor." Social media users called the ad "absurd" and "disgusting," questioning the company s branding strategy and intentions. Despite attempts to defend the ad as a gesture of support, it was widely seen as lacking in sensitivity.