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As the threat of Covid subsides, beauty and cosmetic companies are making a beeline for offline again. It’s the touch-and-feel aspect that is driving offline growth, point analysts.
The industry had got into online mode during lockdown as sales dipped. But now with the consumers more aware and open about offline shopping, the brands are leaving no stones unturned to expand offline , , sunday special, SUGAR Cosmetics, ColorBar, Samir Kumar Modi, Vineeta Singh, after hours, latest updates