on Jul. 22, 2021 - 12:42 PM
Several lucky influencers are finding out how they would look with some extra padding thanks to a very “out there” activation that embraces the quirky whimsical tone for Little Caesars advertising.
As part of the continued momentum behind last month’s Extra Stuffed pizza launch, the chain is delivering “stuffed people” life-sized dolls stuffed with nine feet of felt cheese and pepperoni stuffed inside of them. “Good thing you have a stuffed doppleganger do your boring stuff so you can leave and stuff your face with Pepperoni and Cheese Stuffed Crust,”
Jeff Klein, chief marketing officer, Little Caesars told Adweek.