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The last ten months have been dominated by comfort and convenience. Stuck at home, with our social interactions limited to Zoom, we have turned more and more to loungewear for our day-to-day wardrobe. Amidst this, though, more surprising categories saw strong growth. While elasticated waistbands and softer fabrics are unlikely to go anywhere soon, consumers are also increasingly invested in jewelry.
The rise of men’s jewelry can be seen as a contrast to the predictable embrace of loungewear, but it also allows wearers to easily transform their day-to-day outfits. “Dressing with a high/low attitude has never felt more relevant, and a piece of fine jewelry instantly elevates a more casual look,” explains Damien Paul, head of menswear at Matchesfashion, which has increased its men’s jewelry category by more than 50% for Spring/Summer 2021.
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In a year like no other, many of us have been made to look inwards at ourselves and the world around us. It’s been a year of reflection which has seen our habits, lifestyles, and thinking change and that doesn’t have to be all bad.
One of the biggest changes this year has been the way we consume. With the limitations of lockdowns and being forced to stay indoors, it soon became apparent what we really need in life. Once the essentials had been sorted, and we became acclimatized to this new way of living, being house-bound soon paved the way for creativity and, as a result, a number of new trends emerged.