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Digital Solution For SMEs Reaching Out To Investors Date
22/01/2021
The Covid pandemic has accelerated the growth of digital technologies and many companies are now beginning to take a serious look at new ways of investor engagement and marketing, utilising the digital world to Increase brand awareness and expanding reach, opening the door to growth opportunities which might otherwise not be visible.
While it might be fair to suggest that most mega-cap companies will have more information to communicate (and more stakeholders to communicate with) than the average small-to-mid-cap, it is certainly the case that they are better resourced to meet the changing needs of investors. For companies that do not have a dedicated IR function – or large discretionary budgets to play with – this new approach to investor engagement can be intimidating.