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The MMGY study found that spending levels by Black travelers worldwide could take a nosedive in 2021 compared with 2019. Photo Credit: William Perugini/Shutterstock.com
More than 50% of U.S. Black travelers say they re more likely to visit a destination if they see Black representation in travel advertising, according to a data from Part 2 of MMGY Global s Black Traveler: Insights, Opportunities & Priorities research report.
MMGY released the second phase of the two-part report this week, with the latter half of the study showcasing results from a survey of 3,635 Black leisure travelers from the U.S., Canada, France, Germany and the U.K./Ireland.