Opinion | BLACK FRIDAY DEALS WILL CONTINUE UNTIL MORALE IMPROVES washingtonpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from washingtonpost.com Daily Mail and Mail on Sunday newspapers.
While most brands jump on the Black Friday frenzy, others are using it as an opportunity to reaffirm their values and fair pricing, hoping to shift consumer behavior.