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By Helen Gilbert2021-05-10T12:09:00+01:00
Source: Roberts Bakery
Roberts Bakery has become the latest industry player to tap into the trend for healthier bread with a seeded bloomer.
Containing 92 calories per slice, the 600g wholemeal Seeded High 5 Good For You Bloomer is made with golden linseed flour, brown linseeds, quinoa, sunflower seeds and poppy seeds.
Described by the brand an “excellent source of protein, high fibre and Vitamin D content and low saturated fat – as well as Omega 3 fatty acids”, the bread is said to have a “tender, chewy and light” taste.
The bloomer, which is being sold for £1.55, is available from selected Co-op, Budgens, One Stop, McColls, Nisa, Londis, Booths, Bargain Booze and Spar stores. It is wrapped in sustainably sourced packaging that contains 53% less plastic than standard bread bags and can be recycled in kerbside collections, according to Roberts Bakery.
4th February 2021
Bakery brand Kingsmill has unveiled two new loaves in its 50/50 bread range.
Kingsmill 50/50 Multi-Seed and Kingsmill 50/50 No Bits Multi-Seed will be available in supermarkets from today (RRP £1.35).
Baked with milled sunflower, oats and linseed, the Kingsmill 50/50 No Bits Multi-Seed variant aims to offer the benefits of wholegrain from a 50/50 flour base with protein and fibre from seeds – but without any of the ‘bits’.
Meanwhile, Kingsmill’s 50/50 Multi-Seed is baked with sunflower, pumpkin and linseeds, and contains whole seeds.
The brand stated that the Multi-Seed duo had been specifically developed in response to two dominant trends at play in the category: the growth of healthier white bread, which has been driven by Kingsmill’s own 50/50 (+18.9% YoY), and the growth of seeded (+11.4% YoY), now the fastest growing area of bread with 239m loaves sold each year, growing 11.4% YoY.
By Amy North2021-02-03T09:07:00+00:00
Source: Allied Bakeries
Kingsmill has strengthened its seeded range with two new loaves designed to tap into the trend for healthier bread.
The new 50/50 Multi-Seed and 50/50 No Bits Multi-Seed loaves are made with an even split of white flour and wholemeal flour as well as a range of seeds:
Kingsmill 50/50 No Bits Multi-Seed – the loaf is baked with milled sunflower, oats and linseed, which Kingsmill said gives the benefits of wholegrain from a 50/50 flour base with protein and fibre from seeds without any of the ‘bits’.
Kingsmill’s 50/50 Multi-Seed – this loaf is baked with sunflower, pumpkin and linseeds. It is also a source fibre, protein and omega 3.
By Abbie Dawson2021-02-02T12:03:00+00:00
Source: Kingsmill
The bits and no bits options would bring ’a new level of choice to the market’ said Kingsmill
Kingsmill is adding to its 50/50 range with a duo of “unique fusion” loaves.
It is adding two seeded loaves to the 50/50 range – made with half white flour and half wholemeal flour – a move it claimed represented a “never-before-seen proposition” for bread shoppers.
They are: Kingsmill 50/50 Multi-Seed, which is baked with sunflower, pumpkin and linseeds providing a source of fibre, protein and omega-3, and Kingsmill 50/50 No Bits Multi-Seed, which is baked with milled sunflower, oats and linseed, providing protein and fibre without any bits.
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