Dubai: A chance to shop, dine or catch a movie – those alone won’t be enough for shopping malls to get visitors coming back for more. It’s time to throw in a whole lot of experiences to make it truly worth their while.
Or as David Robinson, General Manager at The Galleria Al Maryah Island – Abu Dhabi’s swank shopping and leisure destination – the best outcome that malls can work on is to create memories. “It is not simply about drawing numbers, it’s about creating lasting memories,” said Robinson.
“We need to remain focused on providing a sense of safety and comfort for all consumers. Our efforts have had to go beyond offering gloves, masks, sanitisers and temperature testing at entrances. Because consumers are also looking for safe spaces to resume their lifestyle in the ‘new normal’ - a place to seek out social connections, activities and entertainment.