by Emme Haddon
Almost every culture from the ancient Egyptians to the native Americans possess a wealth of herbal medicinal knowledge which has been passed down from generation to generation. According to the World Health Organisation, 80% of the world’s population rely on traditional herbal medicines as their primary source of health care. 74% of the modern medicines were discovered as a result of the study of plants used in traditional medicine. The current global boom in sales of alternate
herbal remedies and supplements is driven by a growing awareness for preventative healthcare methods and consumer demand for healthier and more natural products. People no longer blindly accept something as being safe just because a doctor says so.