by Glen Norris
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Subscriber only THE new owner of the Big Girls Don t Cry (Anymore) lingerie business plans an eventual US roll out of the brand that collapsed late last year with debts of more than $2m. Sydney-based lingerie firm Curvy group said the US market held enormous potential for the plus-size business with current players in the market, including Victoria s Secret and JC Penney, not adequately serving the curvier customer. Curvy chief executive Wes Blundy said the expansion into the US would initially be for the Curvy brand before extending to include Big Girls. We undertook a pilot foray last year into the US, but it was put on the backburner during COVID, said Mr Blundy. Despite not putting much effort into it, we still attracted $70,000 in sales in June alone.
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