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The delicate balance of marketing strategies: insights from Fever FM's rebranding saga - Brand Wagon News

The delicate balance of marketing strategies: insights from Fever FM's rebranding saga - Brand Wagon News
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How PR can catch the GenZ vibe?

How PR can catch the GenZ vibe?
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Opinion: Mastering corporate communications amid global political unrest | PR

The author delves into the strategic intricacies of choosing between vocal advocacy and strategic silence to master public perception and ethical responsibility

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by Bhaskar Majumdar | Campaign India

Articles written by Bhaskar Majumdar

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Week at a glance: Cost of ad fraud; Ad industry; Digital; Streaming; PR; Campaigns; Memes

Week at a glance: Cost of ad fraud; Ad industry; Digital; Streaming; PR; Campaigns; Memes
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