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More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

United statesBrad altfestMike seimanJulian mintzBlair robertsonLaura fosterKevin krimErin firnenoJeremy haftMark jungDan mouradianJohn bishopKrista panoffBetter campaign performanceTide willMarketers move linear ad dollars