Jeremy Rosenberg to head marketing and outreach
Two new positions will focus on improving connections between bike share and bus service
Adriel Thornton
Bike-share nonprofit MoGo has named its director of marketing and community outreach, Adriel Thornton, as its new executive director.
Thornton has led marketing and community outreach efforts for MoGo since its launch in 2017.
Before that, he served as the outreach and operations manager at Allied Media Projects, and manager of corporate marketing for American Entertainment Technology and founded Fresh Media Group.
In related moves, MoGo named marketing assistant Jeremy Rosenberg to succeed Thornton as marketing and community outreach director and said it will add two new positions in the coming weeks with support from the Better Bike Share Partnership, a collaboration funded by The JPB Foundation in New York to build equitable and replicable bike share systems.
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In 2018, Red Bike launched its Go program, which offers discounted memberships to riders who make less than 200% of the federal poverty level. That program recently won a two-and-a-half year, $200,000 grant from the Better Bike Share Partnership to support its ongoing work making the city s bike share more accessible.
Joining
Cincinnati Edition to talk about Red Bike Go and its recent grant are Red Bike Education and Outreach Manager Elese Daniel and avid Red Bike User Yonnae Hobbs.
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