Source: Facebook.
A Kit Kat poster has marketers amused as they laud its innovative design for tapping into everyday experiences of living in a global pandemic.
The Kit Kat chocolate bar, which is owned by Swiss food and drink corporation Nestle, is featured on a bus stop poster in the United Kingdom and the image draws on the popular slogan “have a break, have a Kit Kat”.
The speculative advertisement was designed by brand strategist Sam Hennig for the Manchester-based organisation One Minute Briefs and was not commissioned by Kit Kat.
Rather than spelling out Kit Kat’s slogan, Hennig has displayed an image of a calendar that is full of back-to-back Zoom meetings, except for 3pm, where two pieces of the breakable chocolate bar are displayed.