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Nivea claims a smooth victory: South African body-care...

Delene Bertasso is a senior associate in law firm ENSafrica’s Intellectual Property (IP) department, and is a qualified trade mark practitioner. The South African Supreme Court of Appeal recently considered the claim of “passing off” in Koni Multinational Brands v Beiersdorf AG. The case concerned shower/bath products and the well-known brand Nivea, which is owned by the German company Beiersdorf. So, what came out in the wash? Nivea has been keeping us clean for some time. Beiersdorf commenced business in 1882 and the company’s brand, Nivea, was first adopted in 1911. The get-up for Nivea products has featured the colour combination blue and white (white font on a blue background) since 1925; the product Nivea Men has been around since 1986, and in 2008 there was a revamp of the get-up with the addition of the colour silver.

Anti-wrinkle Products Market | Company Challenges And Essential Success Factors |L'Oreal, Procter & Gamble, Estee Lauder, Shiseido, Unilever, etc – KSU

" Global Anti-wrinkle Products Market is growing at a High CAGR during the forecast period 2021-2026. The increasing interest of the individuals in th

Beiersdorf leidet unter Pandemie: Rückgang bei Nachfrage und Umsatz erwartet

Niveas Care for Human Touch Responds to Isolation, Promotes Skin Touch Benefits

Nivea s Care for Human Touch Responds to Isolation, Promotes Skin Touch Benefits February 8, 2021 Contact Author Michele Behrens Close The State of Human Touch © NIVEA || Photo by Oliver Lassen After extensive studies before and during the pandemic, Nivea found consumers were lacking and needing touch. In response, the company launched Care for Human Touch to bring awareness of skin-touch health benefits through global projects. Sponsored   Beiersdorf s Nivea brand published a report on the state of human touch before and during the COVID-19 pandemic, which revealed a concerning level of physical touch deprivation and loneliness made worse by the ongoing pandemic. In response, it launched Care for Human Touch.