Pinnacle vodka launches lower-ABV line 6th April, 2021 by Nicola Carruthers
Beam Suntory-owned Pinnacle vodka has released a 30% ABV range to meet consumer demand for low-calorie, sugar-free drinks.
Pinnacle Guava Lime can be mixed with soda water, honey and mint leaves
The new zero-sugar Light & Ripe line debuts with two flavours: apricot honeysuckle and guava lime.
Made with ‘natural’ ingredients, the ‘fruit-forward’ variants contain fewer than 75 calories per 1.5oz (42ml) serving.
Pinnacle Apricot Honeysuckle offers ‘bright apricot elevated by honeysuckle undertones’, while Pinnacle Guava Lime provides ‘ripe tropical fruit and fresh lime zest’.
“Pinnacle Light & Ripe strikes the ideal balance between bold flavours and quality ingredients that can be enjoyed any day of the week,” said Ivan Hidalgo, senior marketing director of regional brands at Beam Suntory.