Morrisons makes major change to loyalty scheme as points and vouchers are scrapped
Morrisons has made a big change to its loyalty scheme this week
Morrisons is changing its loyalty card scheme (Image: PA)
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Morrisons has announced a major change to its loyalty scheme following an overhaul.
Morrisons launches brand new loyalty scheme MyMorrisons replacing More Card
It s a huge shake-up to the supermarket s reward scheme
A Morrisons shopper leaves the supermarket (Image: PA)
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Morrisons is set to reward its customers with money off rather than points in a brand new loyalty scheme.
Morrisons loyalty card changes explained as supermarket launches new scheme
The supermarket s new scheme offers instant money off rather than points - here s what you need to know
16:33, 11 MAY 2021
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Morrisons is making changes to its loyalty card and launching a new app called My Morrisons.
The supermarket informed customers of the changes in March 2021 and has now revealed what shoppers can expect from the loyalty offer, which is called My Morrisons: Make Good Things Happen.
Morrisons confirms new system in every supermarket - despite furious shopper backlash
Shoppers threatened to boycott the supermarket chain over the changes
17:56, 11 MAY 2021
Updated
Morrisons confirms new system in every supermarket - despite furious shopper backlash (Image: Getty Images)
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UK retailer Morrisons has launched a new scheme in all of its supermarkets.
10th May 2021
After revealing back in March that it was planning to move its loyalty scheme away from collecting points to giving shoppers instant discounts and other offers, the retailer has officially unveiled its new proposition called ‘My Morrisons’ with the tagline ‘Make Good Things Happen’.
Replacing the old ‘More’ scheme from today, the supermarket’s new loyalty offer will now communicate all savings in pounds, which will be available to spend immediately rather than customers having to wait to save up points or receive vouchers.
The instant rewards-based scheme is built around a new app that replaces the need to carry a traditional plastic loyalty card. However, Morrisons said that customers who prefer to use a physical card can still use their existing one.